High-fiber Kellogg's cereal

Highfiber

The concept of highfiber has its roots in ancient Greece, where philosophers discussed the importance of food for maintaining a healthy body. The Greek physician Hippocrates (460-370 BCE) advocated for a diet high in whole grains to promote digestive health.In the 19th century, the British physician John Spink coined the term "high-fiber" to describe foods that were high in dietary fiber. This term gained popularity in the 1970s as the understanding of the health benefits of fiber increased.In 1992, Kellogg's introduced the Breakfast Crunch cereal, which was marketed as high-fiber due to its high content of whole grain oats and fiber-rich corn flakes. The company's marketing efforts aimed to position its cereal as a healthy breakfast option.

Kelloggs

Kellogg's, founded by Will Keith Kellogg in 1906, initially produced corn flakes, a breakfast cereal made from cornmeal. The company's early success was largely driven by the popularity of corn flakes, which were marketed as a healthy alternative to traditional breakfast cereals.The introduction of wheaties in 1951, Kellogg's first high-fiber corn flake, marked a significant shift in the company's product line. Wheaties became a staple in American breakfasts, and its high fiber content helped establish Kellogg's as a leader in the cereal industry.Kellogg's continued to innovate in the 1970s by introducing new breakfast cereals with high-fiber content, such as Frosted Flakes and Bran Flakes. The company's marketing efforts focused on highlighting the health benefits of its cereals, positioning them as a healthy alternative to processed breakfast foods.

Cereal

The word "cereal" comes from the Latin word "cereale," meaning "grain." The term was originally used to describe a mixture of grains such as oats, wheat, and rye.The word "cereal" was first used in the 17th century to describe a type of breakfast food made from crushed grains. The term gained popularity in the 18th century as the Industrial Revolution made mass production of breakfast foods possible.Kellogg's, in particular, popularized the term "cereal" in the late 19th century. The company's introduction of corn flake in 1894 helped establish the term as synonymous with breakfast foods.